Self-Improvement That Actually Works - Online Courses & Coaching for Personal Development & Growth

Break Free. Rebuild You. Unlock Your Future-Self!

Where self improvement meets life coaching expertise. At Guild Transformation, we give you the self help tools, strategies, and guidance you need to move from stuck to unstoppable - without the fluff, overwhelm, or endless 'try harder' advice.

About Guild Transformation:

Growth

Empowerment

Alignment

Transformation

Confidence

Welcome to Guild Transformation

Bitesize Learning. Maximum Impact.

Hello and welcome to Guild Transformation - your home for personal development, self-improvement, and wellbeing.

Our bitesize online courses, coaching programmes, and membership, are designed to help you grow faster and more confidently, giving you the same powerful life coaching tools and soft skills training used by professional coaches - simplified so you can apply them independently.

Learn powerful techniques in under an hour, apply them instantly, and start building lasting confidence, clarity, and self-awareness. No endless fluff or filler chapters - just focused, empowering personal growth tools to help you become your most confident, capable, and unstoppable self.

Whether you want to boost your confidence, set better boundaries, improve focus, or rediscover your purpose, Guild Transformation gives you the proven framework and motivation to make it happen - one powerful step at a time.

“It’s not about how much you learn - it’s about how quickly and consistently you apply it.”
Jo Marshall, Founder of Guild Transformation

Why choose our courses for your self-improvement journey?

Quick & Focused: Learn powerful self help tools in under an hour.

Practical & Actionable: Apply strategies immediately, with no wasted time.

Lasting Results: Build confidence, clarity, and soft skills that stay with you for life.

Why Choose Guild Transformation?

When you join Guild Transformation, you’re not just signing up for another generic online course. You’re stepping into a practical, supportive space designed to empower you.

Here’s why people love us:

Tools That Work: No vague positivity. Just coaching frameworks, exercises, and self help tools that create real, lasting change.

Clarity & Confidence: Learn how to shift your mindset, break unhelpful cycles, and build confidence in your personal development journey.

Sustainable Transformation: No quick fixes. Our methods are designed to stay with you for life.

Community & Connection: Whether through life coaching programmes, soft skills training, or group courses, you’ll grow alongside others on the same path.

Self-Empowerment: This isn’t about depending on a coach forever. It’s about learning to coach yourself and building the soft skills that put you back in control.

Vision, Mission, Values

We imagine a world where self-help isn’t overwhelming, confusing, or lonely - but practical, empowering, and life-changing.

Our Mission:

To bring the power of coaching into everyday life, making proven self-help tools accessible to anyone who wants to grow.

Our Vision:

To empower millions to stop surviving and start thriving - by meeting their future self with confidence, clarity, and purpose.

Our Values:

We live by our values - ensuring that we stay authentic, empowering, transformational, and compassionate.

Our Values:

Empowerment

You already hold the key to achieving great things.

We just show you how to turn it.

Authenticity

No hype, no fluff, just real tools that work.

We are not here to waste your time and efforts!

Compassionate

Growth takes courage, and can be a lonely journey. We walk with you, not ahead of you.

Transformative

Not temporary change, but lasting, soul-deep growth. We can't do it for you, but we can do it with you!

Your first step to clarity, confidence, and unstoppable momentum.

FREE: Self-Improvement Starter Toolkit

Feeling stuck, overwhelmed, or unsure where to begin? This free toolkit gives you practical self help tools and uplifting prompts to reset, refocus, and move forward. Inside you’ll discover simple daily practices to spark motivation, strengthen your soft skills, and reconnect with your future self.

Read Our Latest Articles

5 ways to stop your midlife identity crisis

5 Steps To End Your Midlife Identity Crisis - And Rediscover the 'You' You Actually Want to Be

November 30, 20257 min read

There’s something almost cinematic about the phrase midlife crisis. It conjures images of red convertibles, impulse tattoos, wild career moves... or sitting in the kitchen wondering, “Wait - who even am I now?”

Here’s the thing, though: midlife identity crisis doesn’t have to mean chaos, regret, or despair. For many, it’s simply a signal - a nudge from life saying, “Hey - wakey wakey... Time to choose who you want to show up as next".

If you’re in your 35 years +, and feeling foggy, stuck, or disconnected from yourself - read on. This blog post is your friendly, heart-led guide to navigating the fog, reclaiming clarity, and stepping into the next chapter of you. Because yes - you can do it. And yes - this can be fun and deeply fulfilling.


🌤️ 1. Recognise That What You’re Feeling Is Normal - Far And More Common Than You Think

First up: you are not alone.

  • According to the University College London, a UK-based longitudinal study of more than 28,000 adults, around 1 in 5 people experienced psychological distress (anxiety, depression, identity doubts) in midlife (40s–50s).

  • Statistically, people often report life satisfaction dipping during midlife - the so-called “U-shaped curve.” One widely cited analysis found well-being often bottoms out around age 45.

  • Meanwhile, research shows that the “classic midlife crisis” - while real for some - only occurs for a minority (approx. 10–20%).

What does this tell us? That midlife identity fog isn’t a sign you’ve 'failed'. It’s more like a natural evolutionary checkpoint - what many psychologists call a 'life re-evaluation period'.

So give yourself permission to feel what you feel. Frustration, nostalgia, dissatisfaction, restlessness - they’re not signs of weakness. They’re data. Signals. And you can work with them.


🧭 2. Pause, Reflect & Rediscover Your Core - Who Are You Now?

Life moves fast. Jobs, kids, responsibilities, other people’s needs… over time, it’s easy to lose sight of the person you actually are - or want to become.

Try this mini 'Who-Am-I Inventory':

  • List 5 core values that matter to you (e.g. authenticity, kindness, freedom, creativity, connection).

  • List 3 things you loved doing as a younger adult - what made you feel alive.

  • List 3 things you gravitate toward now (could be hobbies, desires, dreams).

  • Ask yourself: Which of those am I still honouring? Which have fallen away?

This simple exercise can shine a flashlight into the corners of your inner world. It helps you notice patterns, regrets, longings - and sometimes, forgotten longing is just a call for rediscovery.

Why this matters: when your identity feels shaky, it’s often because your inner compass is out of alignment with your outer life. Reconnecting with your unique core helps anchor you - and gives you clarity on what needs to change (or be reclaimed).

Midlife Identity Crisis

🔥 3. Reclaim Your Power - Start Small, Build Momentum, Embrace Authentic Change

You don’t need a Lamborghini or a complete life overhaul to reclaim yourself (unless you want the Lambo - no judgment 😉). Real transformation starts small.

Here are some gentle-but-powerful actions:

  • Pick one “mini-dream” you shelved. Could be painting, writing, travel, dance, learning a new skill. Commit to 15 minutes a week.

  • Set tiny, identity-aligned goals. Example: “I want to feel more creative.” Goal: doodle for 10 minutes every Monday evening.

  • Tune in to your body and energy. Exercise, stretch, walk - physical movement can shake up stagnant identity energy and reconnect you to yourself.

  • Journal as your future self. Try this prompt: “If I were living as the best version of me right now - how would I spend an average day?”

Often, these little consistent nudges open doorways. Over time, that gentle pressure builds real momentum.


💬 4. Talk It Out (Because You Don’t Have to Do This Alone)

Society often treats midlife shifts like shameful secrets. But most of us 35-55-somethings actually feel it. The pressure. The longing. The identity blur.

  • Sharing your experience with a close friend can reveal you’re not the only one being hit by the midlife fog.

  • If friends feel awkward, consider a group class, a community workshop, or even therapy/coaching. Professional space can normalise the pain and offer guided clarity.

  • Talking also lessens shame and isolation. Often, the largest barrier to identity change is the belief you shouldn’t feel lost at 'this age'. Talking helps you see that soul-searching is a valid, even wise, response to midlife.

Stat to note: some research suggests women are more vulnerable to midlife mental distress than men - in certain age cohorts, psychological distress in midlife is significantly higher among women.

You don’t have to pretend you have it all together. Real strength sometimes shows up as vulnerability - and leaning into support is part of the clarity-building process.


✨ 5. Choose Reinvention: Give Yourself Permission To 'Become You' Again (or for the First Time)

Here comes the juicy part: once the dust settles, it’s time to consciously design your next act - your future-self identity. My favourite!

Ask yourself:

  • What kind of person do I want to be when I look back 10 years from now, and think: “Yes - I lived that.”

  • What qualities, values, habits align with that version of me?

  • What small daily or weekly rituals can I start now to inch me toward that version?

Maybe that future you is more calm, more creative, more connected, more curious, more joyful - or all of the above. Maybe you shed old beliefs, old habits, old “should-s.” Maybe you embrace new ones.

Here’s the golden truth: you don’t need permission from society or anyone else. You just need permission from you. And that permission can come today.

[FREE DOWNLOAD] Grab your free copy of our Self-Help Starter Toolkit today. Learn the tricks that life coaches actually use on their own clients!


Bonus: Mindset Shifts That Help Transform Crisis into Clarity

  • “This is not a crisis - it’s a checkpoint". Recast the story. Instead of “I’m broken", try: “I’m upgrading".

  • “Growth can be loud, messy, confusing - and that’s okay". Transformation rarely looks neat. If you feel messy, good. That means you’re eroding the old shapes - making space for something new.

  • “I don’t have to know the full path - I just need to take the next small step". Clarity often emerges while walking; waiting for perfect clarity before acting keeps you stuck.


Why This Works: The Science(ish) Bit

  • The midlife dip in life-satisfaction appears in large population surveys across countries.

  • Mental health issues like distress, anxiety, and identity confusion are common in midlife - roughly 20% of people report heightened distress in their 40s–50s.

  • But - important caveat - only a minority (about 10–20%) meet criteria for what psychologists call a “midlife crisis.”

  • That suggests what many of us feel isn’t a rare 'breakdown' - it’s part of a broader human pattern, a transition many people navigate (consciously or not).

So you’re not broken, abnormal or 'late to the party'. You’re human!

If you're someone who is stuck on setting your personal boundaries, read our post here to help you on your way!


Wrap-Up: Your Midlife Identity Crisis Can Be the Launchpad to Your Best Self

If right now you’re caught between who you used to be - and who you think you should be - take a breath.

This moment of confusion or longing doesn’t define you. But what you choose to do with it might.

You can:

  • Recognise what you feel as valid, normal, human.

  • Pause, reconnect with your essence, and notice what’s been lost.

  • Take small daily steps - reclaim dormant dreams, form habits aligned with your values.

  • Talk with someone who sees you - shares your questions, your doubts.

  • Design the next chapter consciously.

Midlife can be messy, raw, confusing... but it can also be the time you meet yourself again - more fully, more dearly, more intentionally.

Don't forget - we can help you here at Guild Transformation! We have the tools and techniques to guide you every step of the way. Download our FREE Self-Help Starter Toolkit now, and check back soon for our midlife identity course bundle....

Follow us on social media @guildtransformation

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blog author image

Jo Marshall

Jo Marshall is a seasoned growth mindset expert and transformational life coach, with nearly 30 years of experience. Specialising in personal development strategies, she helps people to reach their full potential, and achieve their dream life. Be it purpose or passion driven, Jo will have the answers and plans to get you on your way!

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'Our biggest enemy is our own self-doubt. We really can achieve extraordinary things in our lives. But we sabotage our greatness because of our fear'

Robin Sharma

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Frequently Asked Questions


We know that choosing the right training program is a big decision, and you may have some questions. Below, we've answered some of the most common questions we receive from potential customers. If you have any other queries, feel free to reach out to us directly.

What is included in the courses? 

All of our courses are designed to provide a comprehensive but no-fluff learning experience. This typically includes:

- Video Lessons: Our courses are made up of pre-recorded mini-videos, with slides and captions.

- Course Materials: Downloadable resources such as workbooks, templates, and guides that complement the video sessions and provide additional learning opportunities.

- Practical Exercises: Hands-on activities and exercises that help you apply what you've learned in real-world scenarios.

Are your courses suitable for beginners?

Absolutely! All our offerings (whether courses or coaching) are designed to cater to a wide range of experience levels. Whether you're a complete beginner or an experienced professional looking to sharpen your skills, you'll find value in our courses. Each session is structured to be accessible, while also offering advanced insights for those looking to dive deeper.

How do I know which course is right for me?

We offer a diverse range of courses, each tailored to meet specific learning objectives. To help you choose the right one, we recommend considering your current skill level, your professional goals, and the areas where you feel you need the most development. If you're still unsure, our team is always available to provide personalized recommendations based on your needs.

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Enrolling on our courses is easy - all you need is a device with a stable internet connection, a camera/webcam (if you wish to interact visually on live coaching sessions). We use Zoom for our live sessions, and you'll receive detailed instructions on how to join once you register.

What happens if I miss my live coaching session?

We understand that sometimes plans change. If you miss your live session, you will be given access to the recording within 24 hours of the recording taking place.

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Yes. Our workshops are a great way for teams to learn and grow together. We offer special group rates and can even arrange customised sessions tailored to your team's specific needs. Contact us to discuss your requirements and we'll help set up a program that works for your group.

How do I sign up for a course or coaching program?

Signing up is easy! Simply browse our courses page, select the one you want to enrol on, and follow the registration prompts. Once registered, you'll receive a confirmation email with all the details you need to get started.

When we open the doors to our coaching, you will follow the prompts on the dedicated page.

What our customers are saying:

Here are a few of our testimonials from our valued and satisfied learners:

When I enrolled on the Confidence Code and Imposter Syndrome workshops, I was out of work. The self help tools I learned gave me clarity - I’ve now secured my dream job!

Michelle Yates, Gosforth, Newcastle-Upon-Tyne

The Self-Coaching workshop helped me start my own business. The mix of life coaching techniques and practical exercises made all the difference.

John Taylor, Saddleworth, Lancashire

Guild Transformation’s workshops are second to none. Their focus on soft skills and personal growth has improved my leadership as a department head.

Kirsty Thompson, Preston, Lancashire

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