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Your Journey of Growth and Transformation Starts Now!

Transformational life coaching and mindset training

Welcome to Guild Transformation

Your next level starts here!

You’re here for a reason. Maybe you’re stuck in a rut, wondering if there’s more to life than your daily grind. Maybe you’ve got big dreams but no idea how to make them real. Maybe you’re just tired of reading self-help books that promise enlightenment but leave you with nothing but a growing stack of unread pages and a mild existential crisis.

At Guild Transformation, we believe that life transformation is more than a trend - it’s the foundation of your future self.

Through guided transformative coaching, and the power of community, we help you break free from old patterns and step into the life you truly desire. Whether you join our online workshops, group coaching, or membership, you’ll gain the tools, support, and mindset shifts to create lasting change. Your transformation starts here.

Good news: you’ve found the right place.

What Can We Do For You?

Our mission is simple: to empower you to take charge of your life with confidence and clarity. Through our dynamic online workshops, group coaching packages, and our membership community, we create a space where growth is not just possible - it is inevitable!


Here at Guild Transformation, we don’t do generic, one-size-fits-all advice. We believe in real, deep, life-changing personal development—with a side of humour, because let’s be honest, self-improvement is way more fun when you’re actually enjoying the process.

'We are what we repeatedly do. Excellence, then, is not an act, but a habit'

Will Durant

Why work with us?

We’re not here to sell you an impossible dream. We’re here to help you
wake up to your own potential, shake off the doubts, and actually start making things happen.

  • No Fluff, Just Results: We combine science-backed coaching methods with a practical, no-nonsense approach. No chanting under the moonlight (unless you’re into that). Just real tools that actually work.

  • Coaching That Gets You: Whether you’re a total self-development newbie or a seasoned growth junkie, we meet you where you’re at and help you go further.

  • Laugh While You Level Up: We take your goals seriously—but not ourselves. Transformation should be exciting, not something that feels like a punishment.

  • A Community, Not a Classroom: When you join Guild Transformation, you’re not just signing up for coaching—you’re stepping into a supportive, inspiring community of people who actually want to see you win

Why are we so good at this?

Because we’ve been where you are.

Our team isn’t made up of distant “gurus” who act like they’ve got it all figured out. We’re real people who have walked this path, done the work, and learned what actually makes a difference. We’ve coached hundreds of people through massive personal breakthroughs, and we know how to guide you through yours.

We mix deep personal insight with a whole lot of heart —and a sense of humour, because transformation should be a joyful process, not something that makes you feel like you’re in self-improvement boot camp.

'Our biggest enemy is our own self-doubt. We really can achieve extraordinary things in our lives. But we sabotage our greatness because of our fear'

Robin Sharma

Ready to Transform? Let’s Do This.

If you’re looking for a sign, this is it.

Life doesn’t magically change just because you wish for it. It changes when you
decide to step up and make it happen—and we’re here to help you do exactly that.

👉Join one of our upcoming courses

👉Take the first step—your future self will thank you


The only thing standing between you and the life you actually want is the choice to start.

So… what are you waiting for? Let’s make this happen.

Our Expert Instructors


Our instructors are industry professionals and thought leaders with years of experience in their respective fields. They bring not just theoretical knowledge, but practical insights and real-world examples that will help you apply what you learn immediately. Here at Guild, you're not just learning from textbooks – you're learning from the best in the business.

Read Our Latest Articles

Effective Listening Techniques

Listening Like a Ninja: How to Actually Hear People

February 23, 20255 min read

We’ve all been there. Someone is talking, their lips are moving, words are coming out – but we’re not really listening. Instead, we’re mentally crafting the most brilliant response, waiting for that half-second gap where we can swoop in with our own (obviously superior) anecdote. It’s not that we don’t care – it’s just that our brains are busy rehearsing for their next starring role in the conversation.

If this sounds familiar, congratulations! You’re officially stuck in one of the lower levels of listening. But don’t worry, there’s still hope. You can transform yourself into a listening ninja – someone who doesn’t just hear words but truly understands, connects, and communicates with deep impact.

The 5 Levels of Listening (And Which One You’re Stuck At)

Before we get to the good stuff (like resisting the urge to hijack conversations with your own amazing stories), let’s break down the five levels of listening. Because, let’s be honest, most of us have been stuck at level one for far too long.

Level 1: Fake Listening (a.k.a. The ‘Uh-huh, Yeah’ Method)

This is the most basic form of listening, where your ears are technically ‘open’, but your brain is off doing something else – like planning dinner or wondering if you left the oven on.

Signs you’re stuck here: You say ‘uh-huh’ at inappropriate times, you nod like a bobblehead, and you realise halfway through that you have absolutely no idea what’s just been said.

Level 2: Selective Listening (a.k.a. The ‘When’s My Turn?’ Mode)

Here, you only listen to the bits that interest you – usually because they relate to you. You tune out anything that doesn’t support the response you’ve already prepped in your head.

Signs you’re stuck here: You suddenly ‘wake up’ when you hear your own name or something juicy, and you’re always waiting for a gap to jump in with your own story.

Level 3: Competitive Listening (a.k.a. The ‘One-Up’ Game)

This is where you do listen, but only so you can respond with something bigger, better, or more dramatic. Someone tells you they ran a 5K? You did a marathon. They mention a stressful work week? Pfft, you’ve been juggling three jobs, a sick cat, and a plumbing disaster.

Signs you’re stuck here: You always have a ‘better’ story, and you secretly feel victorious when someone reacts with ‘Wow, that’s crazy!’

Level 4: Active Listening (a.k.a. The ‘I’m Trying, Okay?’ Phase)

At this stage, you’re making a genuine effort. You’re focusing, nodding (but not too dramatically), and even throwing in the occasional ‘Tell me more’.

Signs you’re stuck here: You sometimes drift off mid-conversation but catch yourself in time to say something thoughtful. Also, you’re slightly exhausted from all this effortful listening.

Level 5: Ninja Listening (a.k.a. The Holy Grail)

This is where you listen without an agenda. You’re not thinking about what to say next, you’re not filtering information through your own experiences, and you’re not just ‘acting’ interested – you are interested. You listen with empathy, curiosity, and full presence.

Signs you’re here: People say, ‘Wow, you really get me!’ and your conversations feel more meaningful. Also, people just love talking to you.

Guild Transformation Effective Listening Techniques

How to Resist the Urge to Interrupt with Your Amazing Story

Look, we get it. You have great stories. Your life is a goldmine of fascinating experiences and hilarious mishaps. But if you’re constantly hijacking conversations, you’re not connecting – you’re performing.

Here’s how to stop:

  1. Pause Before You Pounce – The next time you feel the urge to jump in, take a deep breath and wait a full three seconds before responding. If you’re still itching to share, ask yourself: Does this add value, or am I just flexing?

  2. Be the Guide, Not the Hero – Instead of steering the conversation back to yourself, imagine you’re a detective trying to uncover the other person’s real story. Ask open-ended questions. Be curious. Let them be the star for once.

  3. Hold the ‘I’ Bomb – Try having a conversation without using ‘I’ or ‘me’ for at least five minutes. It’s harder than you think, but it shifts your focus from yourself to the speaker.

Why ‘Active Listening’ Isn’t Just Nodding Dramatically

You’ve probably heard of ‘active listening’ – and maybe even attempted it with exaggerated nods, enthusiastic ‘Mmm-hmms’, and intense eye contact that borders on unsettling. But true active listening isn’t about theatrics. It’s about presence.

Here’s what real active listening looks like:

  1. Mirroring, Not Mimicking – If someone is sad, don’t plaster on a grin and say ‘Oh wow, amazing!’ Match their tone, but don’t be a robot.

  2. Validating Without ‘Fixing’ – Sometimes, people just want to be heard, not rescued. Instead of ‘You should do XYZ’, try ‘That sounds really tough. How are you feeling about it?’

  3. Asking Powerful Questions – Instead of ‘That’s cool’, try ‘What was the most surprising part of that experience for you?’

Did you know that body language accounts for over 65% of our communication skills? Read our article on mastering body language for more influence!

The Magic of Being a Ninja Listener

When you become a true listener, everything changes. Your relationships deepen. People feel truly seen and heard in your presence. You start understanding instead of just waiting to talk. And the best part? You don’t just become a better communicator – you become a more compassionate, connected human.

So, the next time you’re in a conversation, try stepping back from the spotlight. Channel your inner listening ninja, and instead of thinking about what you’ll say next, just listen.

You might be surprised at what you actually hear.

Now, over to you – which level of listening do you think you’re at? And what’s the hardest part about actually listening instead of just waiting to talk? Let’s chat (but, you know, mindfully).

Learn More with Guild Transformation

If you struggle with setting boundaries or saying no, Guild Transformation is here to help.

Our personal development workshops are designed to empower you with the tools and confidence to prioritise your needs while maintaining positive relationships. Join us today and take the first step toward a more balanced, authentic life.

Saying 'no' can feel uncomfortable at first, but it’s a skill worth mastering. By setting boundaries, you’re not only protecting your time and energy but also showing others how to treat you with respect. So go ahead—practice your 'no' with confidence. You’ve got this!

Effective Listening TechniquesPersonal DevelopmentSoft Skills
blog author image

Jo Marshall

Jo Marshall is a seasoned growth mindset expert and transformational life coach, with nearly 30 years of experience. Specialising in personal development strategies, she helps people to reach their full potential, and achieve their dream life. Be it purpose or passion driven, Jo will have the answers and plans to get you on your way!

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'The only real limitation on your abilities is the level of your desires. If you want it badly enough, there are no limits on what you can achieve'

Brian Tracy

What Sets Us Apart?

Interactive Learning

Not everyone enjoys online learning - we are well aware of this! This is why our live workshops and group sessions are designed to be interactive, ensuring you stay engaged throughout and leave with skills you can immediately apply.

Supportive Community

When you enrol on a Guild Transformation programme or membership, you become a part of our community or like-minded people.

You can share experiences, gain feedback, join our online community, and celebrate accomplishments together.

Proven Results

We measure our success by your transformation. We regularly ask for feedback so that we can constantly improve our service to you. Our clients report increased confidence, better relationships, enhanced skillset, and improved career prospects.

Popular Workshops


We understand that quality training shouldn't be out of reach for anyone. That's why we've designed our courses to be both accessible and affordable. With flexible scheduling and a range of pricing options, Elevate Learning ensures that everyone, from solo entrepreneurs to growing teams, can access the professional development they need.

Business Mastery Workshops

Business Mastery Workshops

Business Mastery Workshops

Wellbeing Within the Workplace

Soft Skills For Success & Growth

Business Mastery Workshops

Business Mastery Workshops

Business Mastery Workshops

Wellbeing Within the Workplace

Soft Skills For Success & Growth

Frequently Asked Questions


We know that choosing the right training program is a big decision, and you may have some questions. Below, we've answered some of the most common questions we receive from potential customers. If you have any other queries, feel free to reach out to us directly.

Why should I join a live workshop instead of an online course? 

Live workshops offer a unique, interactive experience that pre-recorded online courses simply can't match. When you join a live workshop with us, you're not just a passive listener; you're an active participant. You'll have the opportunity to ask questions in real-time, engage in discussions with both the instructor and your peers, and receive instant feedback on your ideas and progress. This dynamic environment enhances your learning experience, helps you retain information better, and allows you to immediately apply what you've learned.

What is included in the workshops and masterclasses? 

Each of our workshops and masterclasses is designed to provide a comprehensive learning experience. This typically includes:

-Live Sessions: Interactive, instructor-led sessions where you'll dive deep into the subject matter.

- Course Materials: Downloadable resources such as workbooks, templates, and guides that complement the live sessions and provide additional learning opportunities.

- Practical Exercises: Hands-on activities and exercises that help you apply what you've learned in real-world scenarios.

- Q&A Opportunities: Dedicated time for questions and answers, ensuring you can clarify any doubts and deepen your understanding.

- Access to Recordings: If you miss a live session, or simply want to revisit the content, you’ll have access to recordings of the workshops for a limited time.

Are your workshops suitable for beginners?

Absolutely! Our workshops and masterclasses are designed to cater to a wide range of experience levels. Whether you're a complete beginner or an experienced professional looking to sharpen your skills, you'll find value in our courses. Each session is structured to be accessible, while also offering advanced insights for those looking to dive deeper.

How do I know which course is right for me?

We offer a diverse range of courses, each tailored to meet specific learning objectives. To help you choose the right one, we recommend considering your current skill level, your professional goals, and the areas where you feel you need the most development. If you're still unsure, our team is always available to provide personalized recommendations based on your needs.

What technology do I need to participate in a workshop?

Participating in our live workshops is easy and doesn't require any special technology. All you need is a device with a stable internet connection, a camera/webcam (if you wish to interact visually), and a microphone or headset. We use Zoom for our sessions, and you'll receive detailed instructions on how to join once you register.

What happens if I miss my workshop?

We understand that sometimes plans change. If you miss your workshop, you will be given limited access to the recording within 24 hours of the session taking place. Alternatively, we can sometimes transfer your registration to another upcoming workshop at no additional cost if you notify us by no later than 48 hours before the start of the workshop. Please check our full terms and conditions for more details.

Will I receive a certificate after completing a workshop?

Yes! Upon successful completion of any workshop or masterclass, you'll receive a pdf certificate. This serves as a formal recognition of your new skills and can be a valuable addition to your professional portfolio.

Do you offer team training and coaching?

Yes. Our workshops are a great way for teams to learn and grow together. We offer special group rates and can even arrange customised sessions tailored to your team's specific needs. Contact us to discuss your requirements and we'll help set up a program that works for your group.

How do I sign up for a workshop or masterclass?

Signing up is easy! Simply browse our workshop bookings calendar, select the workshop or masterclass that interests you, and follow the registration prompts. Once registered, you'll receive a confirmation email with all the details you need to get started.

What our customers are saying:

Here are a few of our testimonials from our valued and satisfied learners:

When I enrolled on the Finance for Non-Financial Managers workshop I was out of work and looking for new avenues to explore. I have now opened my own successful business off the back of this and other workshops. I would not use any other training company now.

Michelle Yates, Gosforth, Newcastle-Upon-Tyne

I cannot thank Guild Transformation enough for the skills I learned in the Business Finance course. It really helped me on my path to setting up my own business and understanding my numbers!

John Taylor, Saddleworth, Lancashire

I have completed three workshops with Guild Transformation now, and will completing many more. The delivery and content are second to none. They have helped a lot with my role as a head of department teacher.

Kirsty Thompson, Preston, Lancashire

Our workshops and courses are designed and delivered by industry experts, with a wealth of experience and proven results in their respective fields.

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