Self-Improvement That Actually Works - Online Courses & Coaching for Personal Development & Growth

Break Free. Rebuild You. Unlock Your Future-Self!

Where self improvement meets life coaching expertise. At Guild Transformation, we give you the self help tools, strategies, and guidance you need to move from stuck to unstoppable - without the fluff, overwhelm, or endless 'try harder' advice.

Feeling a bit stuck, foggy, or fed up? Then START HERE!

SELF-HELP 101: The Reset and Rise Blueprint

12 Days. 12 Tools. Brand-new you.

If you’re ready for change but don’t know where to start, this is the reset you need:

Your home for personal development, self-improvement, and wellbeing..

Welcome to Guild Transformation

Hello and welcome! We are so happy you're here.

If you are looking to break free from a rut, grow your confidence, stop people pleasing, and become unstoppable - then you're in the right place!

Using the same proven tools and soft skills taught by professional coaches - simplified so you can apply them on your own - our bite-sized products, courses, coaching programmes, and membership are designed to help you all the way.

Learn powerful techniques in under an hour, apply them immediately, and build lasting confidence, focus, boundaries, clarity, and self-awareness. No fluff - just focused, empowering tools to help you become your most confident, capable, and unstoppable self.

Featured Products

Self-Help 101:The Reset & Rise Blueprint

12 Days. 12 Tools.

A New You - Without Burning Your Life Down to Build It.

Operation: Rut-Free

A no-fluff reset for women who feel stuck, flat, foggy, or quietly

fed up with feeling like this is 'just how life is'.

“It’s not about how much you learn - it’s about how quickly and consistently you apply it.”
Jo Marshall, Founder of Guild Transformation

Why choose our courses for your self-improvement journey?

Quick & Focused: Learn powerful self help tools in under an hour.

Practical & Actionable: Apply strategies immediately, with no wasted time.

Lasting Results: Build confidence, clarity, and soft skills that stay with you for life.

Why Choose Guild Transformation?

When you join Guild Transformation, you’re not just signing up for another generic online course. You’re stepping into a practical, supportive space designed to empower you.

Here’s why people love us:

Tools That Work: No vague positivity. Just coaching frameworks, exercises, and self help tools that create real, lasting change.

Clarity & Confidence: Learn how to shift your mindset, break unhelpful cycles, and build confidence in your personal development journey.

Sustainable Transformation: No quick fixes. Our methods are designed to stay with you for life.

Community & Connection: Whether through life coaching programmes, soft skills training, or group courses, you’ll grow alongside others on the same path.

Self-Empowerment: This isn’t about depending on a coach forever. It’s about learning to coach yourself and building the soft skills that put you back in control.

Vision, Mission, Values

We imagine a world where self-help isn’t overwhelming, confusing, or lonely - but practical, empowering, and life-changing.

Our Mission:

To bring the power of coaching into everyday life, making proven self-help tools accessible to anyone who wants to grow.

Our Vision:

To empower millions to stop surviving and start thriving - by meeting their future self with confidence, clarity, and purpose.

Our Values:

We live by our values - ensuring that we stay authentic, empowering, transformational, and compassionate.

Our Values:

Empowerment

You already hold the key to achieving great things.

We just show you how to turn it.

Authenticity

No hype, no fluff, just real tools that work.

We are not here to waste your time and efforts!

Compassionate

Growth takes courage, and can be a lonely journey. We walk with you, not ahead of you.

Transformative

Not temporary change, but lasting, soul-deep growth. We can't do it for you, but we can do it with you!

Your first step to clarity, confidence, and unstoppable momentum.

FREE: Self-Improvement Starter Toolkit

Feeling stuck, overwhelmed, or unsure where to begin? This free toolkit gives you practical self help tools and uplifting prompts to reset, refocus, and move forward. Inside you’ll discover simple daily practices to spark motivation, strengthen your soft skills, and reconnect with your future self.

Read Our Latest Articles

Guild Transformation Self Awareness Techniques

Mirror, Mirror on the Wall… Why Self-Awareness is Your Ultimate Goal

March 16, 20255 min read

Let’s be honest here - self-awareness is a bit like eating your greens. You know it’s good for you, but it can be a bit bitter and hard to swallow. And just like your greens, it makes you stronger - though instead of bulking up your biceps and keeping you regular, it strengthens your ability to navigate life without tripping over your own ego.

Now, wouldn’t it be lovely if we all had a magic mirror that told us exactly who we are, what we need to work on, and how we come across to others? Instead, we have colleagues giving us the look, family members sighing heavily, and friends who hesitate just a little too long before saying, “No, really, you’re fine.”

The good news? You don’t need an awkward intervention to get a grip on your blind spots. The even better news? When used properly, self-awareness is your ultimate superpower—capable of transforming your relationships, career, and personal growth faster than you can say, "Was I really that annoying?"

So, let’s dive into the art (and occasional horror) of self-awareness: how to spot your own blind spots, why other people sometimes know you better than you do, and how to turn brutal honesty into personal growth (without spiralling into existential despair).

1. The Trouble with Blind Spots (AKA: You’re Not as Self-Aware as You Think You Are)

If you’ve ever watched a reality TV show and thought, Wow, how does this person not see how ridiculous they are?, congratulations—you’ve spotted someone else’s blind spot. The tricky part? You have them too. And unfortunately, they’re just as cringeworthy.

Blind spots are the bits of ourselves we fail to see, like spinach in our teeth, but significantly more life-altering. They show up in:

  • The way we react when challenged (Me? Defensive? Never!).

  • How we assume we’re great at something when we’re actually… not (Britain’s Next Top Dancer? More like Britain’s Next Top Disaster).

  • The habits we think are endearing but are actually mildly irritating (I don’t interrupt; I just enthusiastically contribute!).

So, how do you identify these blind spots without needing a full-scale intervention?

Spotting Your Blind Spots

  • Listen to Feedback (Without the Immediate Need to Justify)

  • If three different people tell you that you’re always late, perhaps it’s not a global conspiracy against you.

  • Pay Attention to Patterns: If the same issues keep showing up in your work or relationships, spoiler alert: you might be the common denominator.

  • Ask the Right Questions: Try this terrifyingly effective one: What’s one thing you think I don’t realise about myself, but I really should? (Bonus points if you don’t immediately block the person who answers.)

Is effective listening letting you down? This can be the key to you mastering your self-awareness! Read our article on effective listening!

2. Why Other People Sometimes Know You Better Than You Do

Imagine you’re walking around with a Post-it note on your back that says, ‘Talks too much when nervous’ or ‘Secretly scared of failure’. Everyone around you can see it—except you. That’s essentially what happens when we lack self-awareness.

Psychologists have a term for this: the ‘Reflected Self’, meaning that sometimes, we learn about ourselves through the eyes of others.

And yes, this can be annoying. Who are they to know us better than we know ourselves? But the truth is, our brains are excellent at self-deception. We cling to comforting narratives about who we are, while others see the reality in high definition.

How to Use This to Your Advantage

  • Be Curious, Not Defensive. Instead of assuming feedback is an attack, treat it like valuable market research—on you.

  • Observe How People React to You. If people tend to tune out when you speak, maybe you’re over-explaining. If they bristle when you offer ‘helpful advice’, perhaps it’s coming off as criticism.

  • Ask for ‘Feedforward’ Instead of Feedback. Instead of asking what’s wrong with you (yikes), ask: What’s one thing I could do differently to be even more effective? Less painful, more productive.

Self Awareness techniques

3. Turning Brutal Self-Honesty into Personal Growth (Without the Self-Loathing)

Here’s the thing: self-awareness is a gift, but it can also be a bit of a punch to the ego. Realising you’ve been the workplace micromanager or the friend who never listens isn’t exactly a confidence boost. But rather than spiralling into self-loathing, let’s talk about how to turn brutal honesty into genuine growth.

How to Use Self-Awareness for Good (Not Self-Destruction)

  • Accept That You’re a Work in Progress. No one is born perfectly self-aware. Even Buddha had to meditate under a tree for 49 days before he got it together.

  • Laugh at Yourself. The best way to survive the cringe of self-awareness is to embrace it. “Oh wow, I really do start 70% of my sentences with ‘Not to be rude, but…’” Own it. Then change it.

  • Celebrate Your Strengths Too. Self-awareness isn’t just about seeing the bad—it’s about recognising the good. If you know you’re a great listener or a top-notch problem solver, lean into that too.

  • Turn Awareness into Action. Knowing your flaws isn’t the endgame. Growth comes from doing something about them. Start small—if you realise you tend to interrupt, practise pausing before you speak. If you’re a chronic people-pleaser, set one tiny boundary today.

Final Thoughts: The Superpower You Didn’t Know You Needed

Self-awareness isn’t about beating yourself up for your flaws. It’s about owning who you are—strengths, blind spots, and all—and using that knowledge to become the best version of yourself. It makes you a better leader, a better partner, a better friend, and, crucially, someone who is far less likely to go on Big Brother thinking they’re the hero, only to find out they’re actually the villain.

So, next time you look in the mirror, remember: it’s not just reflecting your face—it’s reflecting your potential. And that, my friend, is a superpower worth mastering.

Now, go forth and be brilliantly, self-awarely you! Just, maybe, check your teeth for spinach first.

Learn More with Guild Transformation

If you struggle with setting boundaries or saying no, Guild Transformation is here to help.

Our personal development workshops are designed to empower you with the tools and confidence to prioritise your needs while maintaining positive relationships. Join us today and take the first step toward a more balanced, authentic life.

Saying 'no' can feel uncomfortable at first, but it’s a skill worth mastering. By setting boundaries, you’re not only protecting your time and energy but also showing others how to treat you with respect. So go ahead—practice your 'no' with confidence. You’ve got this!

Self Awareness techniquespersonal developmenthow to be authenticpersonal growth
blog author image

Jo Marshall

Jo Marshall is a seasoned growth mindset expert and transformational life coach, with nearly 30 years of experience. Specialising in personal development strategies, she helps people to reach their full potential, and achieve their dream life. Be it purpose or passion driven, Jo will have the answers and plans to get you on your way!

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'Our biggest enemy is our own self-doubt. We really can achieve extraordinary things in our lives. But we sabotage our greatness because of our fear'

Robin Sharma

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Whether you’re looking for online courses in self improvement, guided life coaching, or practical soft skills training, Guild Transformation is here to help you grow.

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Frequently Asked Questions


We know that choosing the right training program is a big decision, and you may have some questions. Below, we've answered some of the most common questions we receive from potential customers. If you have any other queries, feel free to reach out to us directly.

What is included in the courses? 

All of our courses are designed to provide a comprehensive but no-fluff learning experience. This typically includes:

- Video Lessons: Our courses are made up of pre-recorded mini-videos, with slides and captions.

- Course Materials: Downloadable resources such as workbooks, templates, and guides that complement the video sessions and provide additional learning opportunities.

- Practical Exercises: Hands-on activities and exercises that help you apply what you've learned in real-world scenarios.

Are your courses suitable for beginners?

Absolutely! All our offerings (whether courses or coaching) are designed to cater to a wide range of experience levels. Whether you're a complete beginner or an experienced professional looking to sharpen your skills, you'll find value in our courses. Each session is structured to be accessible, while also offering advanced insights for those looking to dive deeper.

How do I know which course is right for me?

We offer a diverse range of courses, each tailored to meet specific learning objectives. To help you choose the right one, we recommend considering your current skill level, your professional goals, and the areas where you feel you need the most development. If you're still unsure, our team is always available to provide personalized recommendations based on your needs.

What technology do I need to enrol on a course?

Enrolling on our courses is easy - all you need is a device with a stable internet connection, a camera/webcam (if you wish to interact visually on live coaching sessions). We use Zoom for our live sessions, and you'll receive detailed instructions on how to join once you register.

What happens if I miss my live coaching session?

We understand that sometimes plans change. If you miss your live session, you will be given access to the recording within 24 hours of the recording taking place.

Do you offer team training and coaching?

Yes. Our workshops are a great way for teams to learn and grow together. We offer special group rates and can even arrange customised sessions tailored to your team's specific needs. Contact us to discuss your requirements and we'll help set up a program that works for your group.

How do I sign up for a course or coaching program?

Signing up is easy! Simply browse our courses page, select the one you want to enrol on, and follow the registration prompts. Once registered, you'll receive a confirmation email with all the details you need to get started.

When we open the doors to our coaching, you will follow the prompts on the dedicated page.

What our customers are saying:

Here are a few of our testimonials from our valued and satisfied learners:

When I enrolled on the Confidence Code and Imposter Syndrome workshops, I was out of work. The self help tools I learned gave me clarity - I’ve now secured my dream job!

Michelle Yates, Gosforth, Newcastle-Upon-Tyne

The Self-Coaching workshop helped me start my own business. The mix of life coaching techniques and practical exercises made all the difference.

John Taylor, Saddleworth, Lancashire

Guild Transformation’s workshops are second to none. Their focus on soft skills and personal growth has improved my leadership as a department head.

Kirsty Thompson, Preston, Lancashire

Our workshops and courses are designed and delivered by industry experts, with a wealth of experience and proven results in their respective fields.

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